The What, Why, And How Of A Go-To-Market Strategy

September 19, 2022
Business Development

What is a go-to-market strategy and why do you need it?

A go-to-market (or GTM) strategy is basically a step-by-step guide to help you launch your product to the market successfully. It also ensures that you can provide your users with the best possible experience consistently and throughout.

We all know it takes years to build trust but seconds for you to lose it.

If you want your product to succeed once it is launched, you will have to build trust with your users, which is one of the biggest reasons for employing a GTM strategy. It takes years to build trust, so starting as soon as possible - even before your product launches - will set you ahead and fast-track your product to success.

How is a go-to-market strategy employed and what are the actionable steps that will be taken to do so? 

It starts with discovering and defining your "why". Remember, your users are not buying WHAT you do, but WHY you do it.

Secondly, we touch on branding. This requires you to deeply understand your users and where they are naturally occurring already. This allows you to target them and create a brand identity that they can recognize and relate to.

Then, with a brand set in mind, a presence is established on every channel you can think of, and relevant content is produced to put your product on the map. This presence will help users to find you.

When they do, they will want to see some content, so planning and creating content will form a big part of your go-to-market strategy. Then, it's a matter of tracking, testing, and advertising.

Next up is promoting your product even further so that you can reach even more users. This happens through Google analytics, firebase, follower and customer acquisition cost tracking - the list goes on. It's data like this that will help to determine which channels are leading to higher conversions.

You'll also need a top-notch landing page where your users will end up: this is where the final bit of persuading happens, so it has to be good.

Finally, your go-to-market strategy is completed by defining your success metrics: meaningful, measurable, operational, and motivational points that you can look at to determine if your product is performing as it should.

And THAT'S how a go-to-market strategy is employed. 

We get it, it's a mouthful, which is why Specno offers go-to-market kits that will get your product to the market and launch it to success.

Want to learn more?

Get in touch with our team and make sure to keep an eye out for our next video.