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Why Your Business Needs a Digital Consultant in Today's Market

February 21, 2024

Do you have a tech insider helping you scale?

Technology is advancing at such a pace these days, that businesses can no longer solely rely on their internal expertise – it takes an ecosystem to make it big.

This is where highly skilled digital consultants come in. Bringing specific new domain knowledge, skills, and expertise to augment your team, consultants are strategic tech partners that help you unlock new markets, methods, strategies, and capabilities for growth. Not to mention being better prepared for the impact of digital transformation on South African businesses.

Here’s how a digital consultant helps smooth the way. 

First: What is a digital consultant?

Digital consultants or tech consultants are like business consultants, but specifically in the tech space. They bring expertise in the latest technologies, digital marketing, and data-driven strategies to help companies enhance their online presence, optimise digital operations, automate, integrate, and stay competitive in an increasingly digital world. 

Unlike purely marketing-based consultants, though, digital consultants offer customised tech-based insights and solutions that align your digital initiatives with your business objectives, to help you compete more effectively in the tech space.

10 Reasons Your Business Needs a Digital Consultant

1. Expertise in Cutting-edge Technologies

In a world where technology trends evolve rapidly, staying ahead of the curve is crucial. You can’t let competitors outpace you or adopt new tech faster than you. And that’s where a digital consultant comes in with a broader scope of up-to-date technological expertise that gives you a competitive edge, ensuring you're never left behind in the fast-moving digital landscape.

For example: We have a big, multi-disciplinary team at Specno, and we work with many different companies in many different industries, so we naturally (and out of necessity) just have access to more information and skills than most companies would have internally. See our portfolio and learn how one of the world's largest retailers stay ahead of the curve in our in-depth case study on the Amazon omnichannel strategy.

To fully understand the power of omnichannel, see our retail POS integration case studies.

2. Customised Digital Solutions

Finding a technology solution that aligns perfectly with your unique business needs and objectives can be a daunting task. That's where Specno steps in. We don't believe in one-size-fits-all; instead, we craft bespoke digital solutions tailored to fit your business like a glove.

For instance, at Specno, we dive deep into understanding your business's core, ensuring that every digital strategy we develop is a direct reflection of your unique business goals and vision. See the benefits of custom development, how to use big data to understand customer needs and how to unlock more data-driven product development.

3. Accelerated Time to Market

The market waits for no one, and slow development processes can be a major roadblock. A digital consultant is here to remove that hurdle. By accelerating your development process, you’re enabled to launch your products swiftly and seize market opportunities before they slip away.

Take, for instance, our work in venture development. Our agile methodologies at Specno have consistently enabled companies of every size to test ideas faster, beat their timelines, turning potential missed opportunities into success stories. See how to get an MVP out in just 3 months, so you can rapidly test ideas, deploy and become proactive on digital transformation.


4. Cost-Effective Development

Budget constraints are a common worry, but you can turn that concern into a competitive advantage. A digital consultant can help you find more efficient development processes – not just for cutting costs, but also for maximising value.

Consider how Specno approaches development: by optimising resources and employing smart strategies, we ensure that your investment in digital transformation delivers the maximum bang for your buck. See how much a new app costs to build and how to save up to 80% on dev costs.

5. Insights into the Tech Venture Development Ecosystem

The new venture world is complex and ever-changing, but digital consultants can act as partners who understand the ecosystem, help you navigate it more successfully, and unlock value.

For example, at Specno we haven’t only helped 100+ ventures get going; we also have a network of over 200 investors, as well as other stakeholders who know us well in the ecosystem through initiatives like The Founders Den and more.

6. Support for Scaling and Growth

Growth and scaling are critical, but they come with their own set of challenges. Digital consultants will have worked with a host of companies of every size and growth stage, so they’re often ideal to help ensure that your growth is not just rapid but also sustainable.

Our approach at Specno is to provide solutions and support that evolve with your business, ensuring that you're equipped for not just today's success but also for future growth. Get some insights on scaling and growth, as well as how to use big data to understand customer needs.

7. Mitigating Risks

Building a new business always comes with risk – the same goes for the digital realm. You need a partner with the foresight and strategies to mitigate these and give you a better chance at success.

For example: Specno has an extremely effective concept validation framework that helps you analyse and plan out everything from your market to competitors, product, and go-to-market strategy to growth stages over the next 3, 5, or 10 years before even committing one line of code.

8. Network and Connections

Building and maintaining industry connections is key to growth and recognition, and a connected consultant serves as your gateway to these vital networks.

Our extensive network at Specno, built through years of industry presence, opens doors for our clients that might otherwise remain closed.

9. Data-Driven Strategies

In a data-driven world, you need to harness the power of research and analytics to inform every strategy. Consultants can help with analysing market trends, consumer behaviour, and digital footprints to help you make decisions backed by solid evidence. 

Our data-centric approach at Specno ensures that every step you take is backed by solid, actionable insights, keeping you ahead of the curve. See our approach to idea validation and extensive experience in UX/UI auditing.

10. Training and Support in Building Tech Teams

A competent tech team is your biggest asset in the digital age, but it takes some time and skill to build your ideal startup team. Consultants can help you create strategies to fill the gaps while you grow.

At Specno, we’re a scaling company ourselves, and we’ve built a vibrant, energetic, and capable team with diverse skills and expertise. We always gladly help and advise our clients on how to grow and develop their tech teams to meet their businesses’ unique digital aspirations.

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Specno Team